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Magazines

Research World (December 2008)

Last month, the United States elected the first African American ever to the office of President. He was not elected because of his race, but because he ran a campaign that was so disciplined, broad and deep that it touched the culture, emotions and...

Catalogue: Research World 2008
Author: ESOMAR B.V.
December 1, 2008
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Citation

B.V., E. (2008a, December 01). Research World (December 2008). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-december-2008-


Research papers

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers
Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle
Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.
September 26, 2008
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Citation

Cooper, Patterson, Zhou, Qiu and Pawle (2008a, September 26). Chinese frontiers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/chinese-frontiers


Research papers

Megacities as the new frontiers

For the first time in human history, living in a city is the norm; more people live in cities than live in the countryside. The MegaCity is the very embodiment of the teeming metropolis, with all of the opportunities and challenges that such a...

Catalogue: Congress 2008: Frontiers
Author: Nick Chiarelli
Company: GfK
September 26, 2008
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Citation

Chiarelli, N. (2008a, September 26). Megacities as the new frontiers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/megacities-as-the-new-frontiers


Magazines

Revue Française du Marketing (Avril 2007)

Il s'avère difficile de définir précisément l'ensemble des industries de service tant lesnomenclatures économiques diffèrent d'un pays à l'autre. Prolongeant l'effort entrepris par la Revue Française du Marketing dans...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2007
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Citation

, A. (2007a, April 01). Revue Française du Marketing (Avril 2007). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-avril-2007-


Research papers

Understand Africa

Africa is the world's most diverse and most challenging continent for marketers: normal rules of research do not always apply. African markets have a bad reputation, enhanced by media bias, preconception and prejudice but the continent as a whole has...

Catalogue: Congress 2006: Foresight
Author: Tendai Mhizha
June 15, 2006
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Citation

Mhizha, T. (2006a, June 15). Understand Africa. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understand-africa


Magazines

Revue Française du Marketing (Avril 2006)

Ce numéro de la Revue Française du Marketing analyse la relationentre le consommateur et la marque sous trois «angles de vue». Ce numéro de la Revue Française du Marketing ne prétend pas couvrir tout lechamp des travaux sur la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2006
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Citation

, A. (2006a, April 01). Revue Française du Marketing (Avril 2006). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-avril-2006-


Magazines

Revue Française du Marketing (Octobre 2004)

Dans une publication dont le délai médian entre la réception des articles et leurpublication demeure voisin de l'année, la notion d'actualité s'entendcum grano salis. Ã€ propos de la collection:La Revue Française du...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2004
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Citation

, A. (2004a, October 01). Revue Française du Marketing (Octobre 2004). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2004-


Research papers

Media insights

This paper analyzes respondents' free answers by utilizing text mining to clarify the influence of the rapid changes in media environment on consumers' media perceptions.

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Hiroki Noda, Naoko Katayama, Shu Akahane
Company: Dentsu Macromill Insight
June 18, 2003
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Citation

Noda, Katayama and Akahane (2003a, June 18). Media insights . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-insights-


Magazines

Revue Française du Marketing 2002 (N. 189/190)

L'idée clé du début du 21 siècle est qu'un retour aux sources est indispensable et que la vocation première du marketing reste laconnaissance du client et la compréhension de ses attentes.«Que veut le consommateur? Que dit-il de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2002
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Citation

, A. (2002a, October 01). Revue Française du Marketing 2002 (N. 189/190). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2002-n-189-190-